PUREITY group is a progressive market leader known for manufacturing and marketing fast moving electronic goods, including fans, air coolers, pumps, gas water heaters, electric water heaters, room heaters, induction cooktops, mixer grinders, choppers, blenders, immersion rods, heating elements, and many more since 1994. The company was originally started in 1956 as a trading concern and since then there were no look backs.The journey boasts of a long experience of over 60 years and we are proud to graduate ourselves from a trader to a Manufacturer to a Importer and OEM for over a dozen brands across the country.The brand is amongst the largest importer/manufacturer of gas water heaters,fans, air coolers & room heaters in the country.

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With an extensive network of distributors & retailers PAN India , the brand has become the leading brand in the FMEG Industry. The vast and varied requirements of the clientele are catered through 2 modern manufacturing facilities equipped with automated production lines. These ultra-modern production units manufacture products with scratchless efficiently, ensuring premium quality and flawlessness, enabling us to deliver quality and value to simplify lives. 

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We manage our product portfolio by continuously understanding our consumers better. Consumer insights across categories are critical to sustaining and growing the core product segments and adding new ones. We work towards getting the right products to market faster and developing long-term product strategies and coherent roadmaps. PUREITY products are differentiated, provide meaningful consumer benefits, deliver superior performance, and are designed with consumers in mind. Our design philosophy ensures the most effective interplay of ergonomics, function, utility and form to provide a portfolio covering a wide spectrum of product feature-benefits as well as price points.